ipod therefore i am
i deliberately paraphrase this sentence as a title of this article as this is one of the books that deals with the ipod unique existence.
in this way i'd like to thank to mimi, who lent me this book. also, there is another book on ipod, written and edited by newsweek CEO, Steven Levy.what makes this tiny gadget so irresistible? the creator of ipod, steve jobs preferred style more than anything else, which might sound foolishly, but when he announced his nano, everyone was waiting for a tremendous show with fireworks. instead of this, what jobs did was nothing else, but he got the nano out from his back pocket, telling others that this little thingy would revolutionalize the whole market. it was that simple, and it worked.
according to an article the iPod's marketshare has increased from 53% to 68% from 2005 to 2006, and even the Queen and the Pope has their own (with Beethoven and Vivaldi on it).
since walkmans (or walkmen), there has been a need for a certain escapism for people with their favourite music. more clearly, people love creating mini-atmospheres around themselves by listening to their music. (i hereby would like to excuse for talking about nonsense - but these are my opininons)
in 2006 there is a difference. obviously, we do not have 90-min of music, but we have days of music on our ipods. it got faster to transfer music to the streets, than it used to be the situation. not only that , but much much more music can be stored on ipods.
it was jobs who said that with the appearance of the 5th generation ipods, the focus is not on the music for a while, but on photos, notes and most importantly movies. itunes is offering thousands of movies (series ,sitcoms, blockbusters etc.) for the price of a single cappuccino (i refer to newsweek here)
so far it is morepopular than beer in american universities, which is an unusual situation. so far so good ,apple! what's next?
posted by zsolt at 1:18 AM
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