Thursday, June 29, 2006

HJÄRHOLM- experience




HJÄRHOLM- experience

viva la ikea

why do people love ikea? because, according to its marketing-philosophy: design and quality do not cost a fortune. That statement led Ingvar Kamprad, who at the

age of 17, established the international home furnishings retailer in 1943. and ikea started to produce all the furniture you need. it also mixes different styles for

different people with different plans. you can have modern kitchen, classic living room, or a campus-like condominium. you just have to decide.

ikea goes to hollywood

as the ikea-craze was shown in 'fight club', you can immediately recognize that ikea is really for everyone. even a single boy- as his marital status suggests- can have

his own ikea style at home. if you watch the film, you might be like, 'hey, i want that piece' - as hundreds of young rebells want to resemble tyler durden by wearing

the very same clothes. if you see something - in our case an ad on tv- you want to have it. old story. and ikea really is on circulating its quality. for example, it

distrubutes book-like catalogues, from which you just have to choose the appropriate style that fits to your home. buying in ikea is a way of living. an average family

can have catalogue-like living room of which they can be proud. and ikea also focuses on the production of combination units. that is units that are capable of being

combined with other elements, only your imagination can obstruct the number of variations.
the swedish retailer company also involves children into the circulation of shopping. playing rooms, menus for kids are available in the restaurant, etc.
in short this can be what is ikea about.

all in all ikea does revolutionize the (re)furnishment of your home. it provides quality from less money than you might expect. and this company really knows what it's

doing, isn't it?

btw, HJäRHOLM is a name for ikea, produced by the ikea name generator (http://www.minimarketing.it/ikea_gen.htm), which produces random names (that is never

can you get the same names).

where are those strange names coming from? an unofficial site is trying to find the answer. interesting. some examples:

Materials, curtains: women’s names

Garden furniture: Swedish islands

Carpets: Danish placenames

Lighting: terms from music, chemistry, meteorology, measures, weights, seasons, months, days, boats, sailors’ language

12 Comments:

Blogger Zuppy said...

interesting facts:)

1:14 AM  
Blogger Chicken said...

ikea frencsájz and stuff .... ájl bí bekk

8:02 AM  
Blogger zsolt said...

we are waiting..:)

1:03 PM  
Blogger Chicken said...

yepp,

so ikea is a phenomenon as you said it. some people like copies. copies of originals, copies of copies, and copy-like originals (those are the best). today people are lazy. this means its easier to use copies insted of your own thoughts. money can buy everything they say. BUT THEIR WRONG, and their too lazy to see that!

so ikea is just like the songs that 'popstars' make, it crawls into your head and you cannot get them out in a short time.
And poeple who dont care, LIKE these things.

3:57 AM  
Blogger Chicken said...

but i see that my comment is is but rude and some may think i dont like ikea ..and in that case i dont like them...so i would like to state that I AM A LAZY PERSON TOO so I LIKE THE IKEA PHENOMENON. in fact i love it and i would buy it and will buy it and am buying it ..and the copy-theory can be broken by use it to make your own "ikea-world"-like home and life.

4:02 AM  
Blogger Chicken said...

so something like this , and some more, but later..

4:03 AM  
Blogger zsolt said...

why do you label the customers of ikea lazy?
aaand what do u mean by 'people like copies'? in the ikea?

12:45 PM  
Blogger Zuppy said...

pete, I don't understand either. what's this laziness about?

7:04 AM  
Blogger sno said...

This comment has been removed by the author.

1:17 PM  
Blogger Zuppy said...

okay... I have an idea for a new topic. life. yeah I know it's such a wide topic, but let's hear it out loud. what is life? where are we going? how it ends? what is the pupose? the meaning? what shall we achieve? etc

3:29 AM  
Blogger Chicken said...

sooo...are You going to post it??:)

2:14 AM  
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