HJÄRHOLM- experience

HJÄRHOLM- experience

viva la ikea

why do people love ikea? because, according to its marketing-philosophy: design and quality do not cost a fortune. That statement led Ingvar Kamprad, who at the

age of 17, established the international home furnishings retailer in 1943. and ikea started to produce all the furniture you need. it also mixes different styles for

different people with different plans. you can have modern kitchen, classic living room, or a campus-like condominium. you just have to decide.

ikea goes to hollywood

as the ikea-craze was shown in 'fight club', you can immediately recognize that ikea is really for everyone. even a single boy- as his marital status suggests- can have

his own ikea style at home. if you watch the film, you might be like, 'hey, i want that piece' - as hundreds of young rebells want to resemble tyler durden by wearing

the very same clothes. if you see something - in our case an ad on tv- you want to have it. old story. and ikea really is on circulating its quality. for example, it

distrubutes book-like catalogues, from which you just have to choose the appropriate style that fits to your home. buying in ikea is a way of living. an average family

can have catalogue-like living room of which they can be proud. and ikea also focuses on the production of combination units. that is units that are capable of being

combined with other elements, only your imagination can obstruct the number of variations.
the swedish retailer company also involves children into the circulation of shopping. playing rooms, menus for kids are available in the restaurant, etc.
in short this can be what is ikea about.

all in all ikea does revolutionize the (re)furnishment of your home. it provides quality from less money than you might expect. and this company really knows what it's

doing, isn't it?

btw, HJäRHOLM is a name for ikea, produced by the ikea name generator (http://www.minimarketing.it/ikea_gen.htm), which produces random names (that is never

can you get the same names).

where are those strange names coming from? an unofficial site is trying to find the answer. interesting. some examples:

Materials, curtains: women’s names

Garden furniture: Swedish islands

Carpets: Danish placenames

Lighting: terms from music, chemistry, meteorology, measures, weights, seasons, months, days, boats, sailors’ language

ikea

i will return to the reality stuff, but let a small detour come: ikea.
very briefly, i tried to summarize the ikea- phenomenon.

coming up...

at the weekend i would like to move on with a new topic: what is Reality? If you have time please, try to find out the answer, i promise, i will come up a possible interpretation soon.
I try to analyze the way Philip K. Dick perceives and depicts the surrounding world in his works.
once again: i am trying to share my viewpoints on the topics, please do not take them seriously, aaand i don't seem to have proper English, so please forgive me.

comments?

ps- i keep on checking latest topics, so when a new topic appears, it does not mean an end to another!


thank you:
oc-reader

velocity of our lives

In a recent article I read in Newsweek, Joshua Cooper Ramo the managing director of Kissinger Airlines had a quite remarkable point about our fast-paced and accelerated world. His statement was, “The great unpredictability of the last 20 years is both the most magnificent charm of modernity and its greatest terror.”

He introduces the term Personal Velocity. This half-adopted word from physics covers our average speed we take throughout our lives. According to Ramo’s theory, take the number of miles/kilometers you fly/drive/run (he talks about flying, though, I just make the idea develop further), then divide it by the numbers of hours in a year and finally you have produced your average personal velocity.

and began thinking: i travel a lot, from week to week, and in-between, how could i be less attached to objects, to certain daily rituals, to places?

this happened: i was surfing the Web to get more info on mr. Cooper
and i found a blog that also dealt with this very article. the owner of the blog is Mr. Martin Varsavsky, the founder of Jazztel and Ya.com. He also teaches at Instituto de Empresa, Spain’s leading business school.
I decided to write an email to him, just to make sure i could link his article to mine. he wrote me back, saying, 'of course', so here is the link to Mr. Varsavsky blog and bio.

travelling broadens your mind- that's true, but does it have any side-effects? i am not so good at medical sciences, but i am undergoing a slight amnesia (including departure and arrival times) and serious insomnia. of course these effects do not include the notion of jet-lagging, which can make the situaton develop further in a malicious way.

to what extent do you think travelling can impact your life/our lives?

welcome

this blog has been created for discussing essays and/or issues that appear from time to time in our lives. i encourage you to tell your own point of you in each case, even if you think it's not okay.

thank you:
oc-reader